WhatsApp Important Concepts
uContact can be integrated with the Twilio, Wavy and Hey Apis to create WhatsApp providers and campaigns, because they are integrations whenever WhatsApp is required, the service of each provider must also be contracted. To do this, just contact the Integra CCS sales team.
When using a whatsapp provider and start sending and receiving messages, it is necessary to take care about certain factors and good practices to work correctly.
Opt In
To guarantee the accuracy of data, we suggest you always invite the end customer to contact you via WhatsApp.
In turn, we can include in the invitation a box in which the WhatsApp number is requested.
Opt-In example: Netflix
Opt Out
Let your customers indicate if they do not want to receive more messages from you through WhatsApp
In this way we will avoid being checked as spam.
We can create a good contact base in the following ways:
Sending an SMS with link to whatsapp requesting OptIn.
Place a table requesting the information on your website.
Create mailing chains in order to collect numbers.
Train Call Center agents to request OptIn by phone.
To start a WhatsApp conversation, the message format must be:
Your {{1}} appointment is coming up on {{2}}.
Your {{1}} appointment is coming up on {{2}}. Reply with {{3}} or {{4}}
Your {{1}} order of {{2}} has shipped and should be delivered on {{3}}. Details: {{4}}
Your {{1}} code is {{2}}
Another message structure that is SENT to the client can be interpreted as SPAM
When sending messages:
Actively sending SPAM messages are prohibited (Marketing, Promotions, etc.).
There are infinite messages that can be invasive, aggressive. For this reason it is mandatory to have a reliable customer base for WhatsApp.
If you communicate promotions on other channels that make the client request more information, it is not considered Spam, as long as the client enters to his WhatsApp and requests it (the conversation has to be initiated by the end customer).
Keep in mind that it will be the end customer who decides if you help, inform or disturb. For this reason we suggest maintaining friendly communication.